{"id":522,"date":"2026-11-12T19:41:55","date_gmt":"2026-11-12T19:41:55","guid":{"rendered":"https:\/\/ontrendcomms.com\/?page_id=522"},"modified":"2026-11-13T19:55:03","modified_gmt":"2026-11-13T19:55:03","slug":"estrategia-de-comunicacion","status":"publish","type":"page","link":"https:\/\/ontrendcomms.com\/en\/estrategia-de-comunicacion\/","title":{"rendered":"Estrategia de Comunicaci\u00f3n"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"522\" class=\"elementor elementor-522\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-2fd8afdd e-con e-atomic-element e-flexbox-base e-default-section srv-section-navy e-398b0634-626a\" data-id=\"2fd8afdd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2fd8afdd\">\n    <div class=\"elementor-element elementor-element-563da90e e-con e-atomic-element e-flexbox-base e-default-div srv-inner e-2184869d-d0c3\" data-id=\"563da90e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"563da90e\">\n    \t\t\t<p class=\"srv-label e-5633cc2b-90e6 e-paragraph-base e-default-p\" data-interaction-id=\"6e6b167d\" data-e-type=\"widget\" data-id=\"6e6b167d\">servicio 02 \u00b7 estrategia de comunicaci\u00f3n<\/p>\n\t\t\t\t\t<h1 data-interaction-id=\"7afc3a2c\" class=\"srv-h1 e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"7afc3a2c\">Estrategia de comunicaci\u00f3n para marcas que quieren crecer en Europa y Latinoam\u00e9rica<\/h1>\n\t\t\t\t\t<p class=\"srv-lead e-paragraph-base e-default-p\" data-interaction-id=\"7fe53d41\" data-e-type=\"widget\" data-id=\"7fe53d41\">Una estrategia de comunicaci\u00f3n define qu\u00e9 tiene que decir tu marca, a qui\u00e9n, c\u00f3mo y en qu\u00e9 canales para lograr objetivos de negocio concretos. En OnTrend la construimos desde M\u00e1laga y Buenos Aires: convertimos el an\u00e1lisis en una direcci\u00f3n clara que tu equipo puede ejecutar.<\/p>\n\t\t<div class=\"elementor-element elementor-element-948a356 e-con e-atomic-element e-flexbox-base e-default-div e-55a914fa-9adb\" data-id=\"948a356\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"948a356\">\n    \t\t\t<a href=\"https:\/\/ontrendcomms.com\/en\/diagnosis\/\" target=\"_self\" class=\"clase_boton_destacado e-button-base e-default-a\" data-interaction-id=\"76209bbb\" data-e-type=\"widget\" data-id=\"76209bbb\">\n\tfree diagnosis\n<\/a>\n\t\t\t\t\t<p class=\"srv-link e-paragraph-base e-default-p\" data-interaction-id=\"19c7868d\" data-e-type=\"widget\" data-id=\"19c7868d\"><a href=\"https:\/\/ontrendcomms.com\/en\/services\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t\u2190 todos los servicios\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-2ae7c373 e-con e-atomic-element e-flexbox-base e-default-section srv-section-white\" data-id=\"2ae7c373\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2ae7c373\">\n    <div class=\"elementor-element elementor-element-512706a e-con e-atomic-element e-flexbox-base e-default-div srv-inner srv-cols e-7eea174c-d253\" data-id=\"512706a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"512706a\">\n    <div class=\"elementor-element elementor-element-5122dffd e-con e-atomic-element e-flexbox-base e-default-div srv-col e-45950cbb-f7c8\" data-id=\"5122dffd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5122dffd\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"e95f0cf\" data-e-type=\"widget\" data-id=\"e95f0cf\">qu\u00e9 es<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"5fe22c00\" class=\"srv-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"5fe22c00\">Criterio, foco y decisi\u00f3n<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5f43623d e-con e-atomic-element e-flexbox-base e-default-div srv-col\" data-id=\"5f43623d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5f43623d\">\n    \t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"284eb6ec\" data-e-type=\"widget\" data-id=\"284eb6ec\">Muchas marcas comunican mucho y dicen poco: mensajes que cambian seg\u00fan qui\u00e9n los escriba, canales elegidos por inercia y acciones sin prioridad. La estrategia de comunicaci\u00f3n ordena todo eso en un plan de trabajo: <strong>una propuesta de valor clara, mensajes clave por audiencia, un mapa de canales y un plan de acci\u00f3n con prioridades<\/strong>. No es solo creatividad: es decidir qu\u00e9 decir, c\u00f3mo decirlo, d\u00f3nde estar y qu\u00e9 priorizar.<\/p>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"3e89dc18\" data-e-type=\"widget\" data-id=\"3e89dc18\"><strong>Es para ti si\u2026<\/strong><ul><li>Tu negocio crece, pero el mensaje de tu marca no acompa\u00f1a.<\/li><li>Vas a entrar en un mercado nuevo: de Espa\u00f1a a Latinoam\u00e9rica o al rev\u00e9s.<\/li><li>Lanzas un producto, un servicio o una marca y necesitas decidir qu\u00e9 contar y d\u00f3nde.<\/li><li>Tu equipo produce contenido sin una l\u00ednea com\u00fan.<\/li><\/ul><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-8565efb e-con e-atomic-element e-flexbox-base e-default-section srv-section-light\" data-id=\"8565efb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8565efb\">\n    <div class=\"elementor-element elementor-element-3565db09 e-con e-atomic-element e-flexbox-base e-default-div srv-inner\" data-id=\"3565db09\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3565db09\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"5a353d0f\" data-e-type=\"widget\" data-id=\"5a353d0f\">qu\u00e9 incluye<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"abfcf56\" class=\"srv-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"abfcf56\">Entregables concretos, no presentaciones<\/h2>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"5044da7\" data-e-type=\"widget\" data-id=\"5044da7\">Al terminar tienes un documento de trabajo que tu equipo, o el nuestro, puede ejecutar desde el primer d\u00eda.<\/p>\n\t\t<div class=\"elementor-element elementor-element-1f217e0e e-con e-atomic-element e-flexbox-base e-default-div srv-grid\" data-id=\"1f217e0e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1f217e0e\">\n    <div class=\"elementor-element elementor-element-29c44de6 e-con e-atomic-element e-flexbox-base e-default-div srv-card\" data-id=\"29c44de6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"29c44de6\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"3ea12ef2\" data-e-type=\"widget\" data-id=\"3ea12ef2\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4fe63bfa\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4fe63bfa\">Propuesta de valor<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"7fd9cb8c\" data-e-type=\"widget\" data-id=\"7fd9cb8c\">Qu\u00e9 te hace distinto y por qu\u00e9 deber\u00eda importarle a tu cliente, formulado en una frase que todo tu equipo pueda repetir.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-76566b88 e-con e-atomic-element e-flexbox-base e-default-div srv-card\" data-id=\"76566b88\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"76566b88\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"19db3089\" data-e-type=\"widget\" data-id=\"19db3089\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4c851f53\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4c851f53\">Mensajes clave<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"16e35b43\" data-e-type=\"widget\" data-id=\"16e35b43\">Los mensajes por audiencia y por etapa de compra, con el tono y los argumentos adaptados a cada mercado.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-472b232a e-con e-atomic-element e-flexbox-base e-default-div srv-card\" data-id=\"472b232a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"472b232a\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"3d4c0223\" data-e-type=\"widget\" data-id=\"3d4c0223\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"668e44dd\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"668e44dd\">Mapa de canales<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"130cee19\" data-e-type=\"widget\" data-id=\"130cee19\">D\u00f3nde tiene que estar tu marca, y d\u00f3nde no, con el rol de cada canal: atraer, convencer o fidelizar.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e12807d e-con e-atomic-element e-flexbox-base e-default-div srv-card\" data-id=\"e12807d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e12807d\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"c8bdd67\" data-e-type=\"widget\" data-id=\"c8bdd67\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"7c205e5f\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"7c205e5f\">Plan de acci\u00f3n<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"33f03b2b\" data-e-type=\"widget\" data-id=\"33f03b2b\">Prioridades, calendario y responsables: qu\u00e9 hacer primero, qu\u00e9 despu\u00e9s y c\u00f3mo medir si est\u00e1 funcionando.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-402cc45e e-con e-atomic-element e-flexbox-base e-default-section srv-section-navy\" data-id=\"402cc45e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"402cc45e\">\n    <div class=\"elementor-element elementor-element-21cc8a79 e-con e-atomic-element e-flexbox-base e-default-div srv-inner\" data-id=\"21cc8a79\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"21cc8a79\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"32a2f7d0\" data-e-type=\"widget\" data-id=\"32a2f7d0\">c\u00f3mo trabajamos<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"5a72167b\" class=\"srv-h2 e-71d75bf4-8380 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"5a72167b\">Del diagn\u00f3stico a la ejecuci\u00f3n<\/h2>\n\t\t<div class=\"elementor-element elementor-element-6ec9f4e8 e-con e-atomic-element e-flexbox-base e-default-div srv-step\" data-id=\"6ec9f4e8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6ec9f4e8\">\n    \t\t\t<p class=\"srv-label e-33b6b1dd-308e e-paragraph-base e-default-p\" data-interaction-id=\"37bdc3c1\" data-e-type=\"widget\" data-id=\"37bdc3c1\">01<\/p>\n\t\t<div class=\"elementor-element elementor-element-5acb0a10 e-con e-atomic-element e-flexbox-base e-default-div e-3455bb5c-f0b7\" data-id=\"5acb0a10\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5acb0a10\">\n    \t\t\t<h3 data-interaction-id=\"19231250\" class=\"srv-h3 e-42e5c7ba-d602 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"19231250\">Diagnosis<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-27ec4fea-aeae e-paragraph-base e-default-p\" data-interaction-id=\"151ddf1c\" data-e-type=\"widget\" data-id=\"151ddf1c\">Revisamos tu comunicaci\u00f3n actual, tu posicionamiento y a tu competencia para detectar incoherencias y oportunidades. La primera conversaci\u00f3n es gratuita.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-12f46f34 e-con e-atomic-element e-flexbox-base e-default-div srv-step\" data-id=\"12f46f34\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"12f46f34\">\n    \t\t\t<p class=\"srv-label e-3c043403-6760 e-paragraph-base e-default-p\" data-interaction-id=\"3987fcf5\" data-e-type=\"widget\" data-id=\"3987fcf5\">02<\/p>\n\t\t<div class=\"elementor-element elementor-element-2b22c417 e-con e-atomic-element e-flexbox-base e-default-div e-dd7195e-8f8c\" data-id=\"2b22c417\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2b22c417\">\n    \t\t\t<h3 data-interaction-id=\"f35669a\" class=\"srv-h3 e-49ea1611-397c e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"f35669a\">Definici\u00f3n<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-13c6e6c9-eb70 e-paragraph-base e-default-p\" data-interaction-id=\"2c4e6293\" data-e-type=\"widget\" data-id=\"2c4e6293\">Trabajamos contigo la propuesta de valor, las audiencias y los objetivos. Sin suposiciones: cada decisi\u00f3n se apoya en lo que vimos en el diagn\u00f3stico.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-7cad80e e-con e-atomic-element e-flexbox-base e-default-div srv-step\" data-id=\"7cad80e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7cad80e\">\n    \t\t\t<p class=\"srv-label e-7ea4bfb0-6e3a e-paragraph-base e-default-p\" data-interaction-id=\"5678f85\" data-e-type=\"widget\" data-id=\"5678f85\">03<\/p>\n\t\t<div class=\"elementor-element elementor-element-60121f5e e-con e-atomic-element e-flexbox-base e-default-div e-5d0993d1-3b63\" data-id=\"60121f5e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"60121f5e\">\n    \t\t\t<h3 data-interaction-id=\"5bf92e88\" class=\"srv-h3 e-20b3e34a-fb2f e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"5bf92e88\">Plan<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-225bc4a6-dcae e-paragraph-base e-default-p\" data-interaction-id=\"1762a17a\" data-e-type=\"widget\" data-id=\"1762a17a\">Bajamos la estrategia a mensajes, canales y un plan de acci\u00f3n con prioridades y m\u00e9tricas de \u00e9xito.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-1dc69b79 e-con e-atomic-element e-flexbox-base e-default-div srv-step\" data-id=\"1dc69b79\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1dc69b79\">\n    \t\t\t<p class=\"srv-label e-21c7f06-6238 e-paragraph-base e-default-p\" data-interaction-id=\"1c930e88\" data-e-type=\"widget\" data-id=\"1c930e88\">04<\/p>\n\t\t<div class=\"elementor-element elementor-element-48c9ba77 e-con e-atomic-element e-flexbox-base e-default-div e-31320475-f16c\" data-id=\"48c9ba77\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"48c9ba77\">\n    \t\t\t<h3 data-interaction-id=\"72735c72\" class=\"srv-h3 e-5518f174-1a33 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"72735c72\">Acompa\u00f1amiento<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-4175a6fc-d333 e-paragraph-base e-default-p\" data-interaction-id=\"13df2760\" data-e-type=\"widget\" data-id=\"13df2760\">Lo ejecutas con tu equipo o con nosotros: branding, contenido, web o campa\u00f1as, seg\u00fan lo que pida el plan.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-5f83e49e e-con e-atomic-element e-flexbox-base e-default-section srv-section-white\" data-id=\"5f83e49e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5f83e49e\">\n    <div class=\"elementor-element elementor-element-a7a55f9 e-con e-atomic-element e-flexbox-base e-default-div srv-inner e-4ea1ebfb-b435\" data-id=\"a7a55f9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a7a55f9\">\n    \t\t\t<p class=\"srv-label e-paragraph-base e-default-p\" data-interaction-id=\"4d6acd7b\" data-e-type=\"widget\" data-id=\"4d6acd7b\">preguntas frecuentes<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"70732fb6\" class=\"srv-h2 e-5f41c1bf-55af e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"70732fb6\">Lo que nos suelen preguntar<\/h2>\n\t\t<div class=\"elementor-element elementor-element-5dc5076f e-con e-atomic-element e-flexbox-base e-default-div srv-faq\" data-id=\"5dc5076f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5dc5076f\">\n    \t\t\t<h3 data-interaction-id=\"c0f189a\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"c0f189a\">\u00bfQu\u00e9 diferencia hay entre una estrategia de comunicaci\u00f3n y un plan de marketing?<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"6f49e28b\" data-e-type=\"widget\" data-id=\"6f49e28b\">El plan de marketing decide qu\u00e9 vender, a qui\u00e9n y con qu\u00e9 presupuesto. La estrategia de comunicaci\u00f3n decide c\u00f3mo se cuenta: el mensaje, el tono y los canales. Funcionan juntos, pero sin una estrategia de comunicaci\u00f3n clara el marketing pierde coherencia.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-49b0023d e-con e-atomic-element e-flexbox-base e-default-div srv-faq\" data-id=\"49b0023d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"49b0023d\">\n    \t\t\t<h3 data-interaction-id=\"1590afc5\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"1590afc5\">\u00bfCu\u00e1nto tarda en estar lista una estrategia de comunicaci\u00f3n?<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"42111cd\" data-e-type=\"widget\" data-id=\"42111cd\">Depende del tama\u00f1o de la marca y de cu\u00e1ntos mercados abarque. Lo definimos en el diagn\u00f3stico inicial, junto con el alcance y el presupuesto, antes de empezar a trabajar.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7d3d5082 e-con e-atomic-element e-flexbox-base e-default-div srv-faq\" data-id=\"7d3d5082\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7d3d5082\">\n    \t\t\t<h3 data-interaction-id=\"4175355b\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4175355b\">\u00bfTrabajan con empresas de Espa\u00f1a y de Argentina?<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"ad59a98\" data-e-type=\"widget\" data-id=\"ad59a98\">S\u00ed. Tenemos equipo en M\u00e1laga (GMT+1) y en Buenos Aires (GMT-3), y trabajamos con marcas de Europa y de Latinoam\u00e9rica, tambi\u00e9n con las que quieren dar el salto de un mercado al otro.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-32254bad e-con e-atomic-element e-flexbox-base e-default-div srv-faq\" data-id=\"32254bad\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"32254bad\">\n    \t\t\t<h3 data-interaction-id=\"18692445\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"18692445\">\u00bfNecesito una estrategia si ya tengo agencia de redes o de publicidad?<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"bfe008\" data-e-type=\"widget\" data-id=\"bfe008\">Probablemente s\u00ed. La estrategia es lo que da direcci\u00f3n a esas agencias: define qu\u00e9 mensaje tienen que transmitir y qu\u00e9 objetivo persigue cada canal. Podemos hacerla y coordinarnos con tus proveedores actuales.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-728e284e e-con e-atomic-element e-flexbox-base e-default-div srv-faq\" data-id=\"728e284e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"728e284e\">\n    \t\t\t<h3 data-interaction-id=\"18ba736\" class=\"srv-h3 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"18ba736\">\u00bfPor d\u00f3nde empiezo?<\/h3>\n\t\t\t\t\t<p class=\"srv-text e-paragraph-base e-default-p\" data-interaction-id=\"4596e6c6\" data-e-type=\"widget\" data-id=\"4596e6c6\">Por una revisi\u00f3n inicial gratuita de 15 minutos por videollamada. Nos cuentas el desaf\u00edo de tu marca y te decimos con honestidad si necesitas una estrategia completa, una sesi\u00f3n puntual o nada por ahora.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-547c9adf e-con e-atomic-element e-flexbox-base e-default-section srv-section-navy\" data-id=\"547c9adf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"547c9adf\">\n    <div class=\"elementor-element elementor-element-212e71b0 e-con e-atomic-element e-flexbox-base e-default-div srv-inner e-35a7b72d-4bd5\" data-id=\"212e71b0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"212e71b0\">\n    \t\t\t<p class=\"srv-label e-12385b1f-5656 e-paragraph-base e-default-p\" data-interaction-id=\"17123e6c\" data-e-type=\"widget\" data-id=\"17123e6c\">next step<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"4115614a\" class=\"srv-h2 e-669a7689-d6de e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"4115614a\">\u00bfPor d\u00f3nde empezar? Siempre por el diagn\u00f3stico<\/h2>\n\t\t\t\t\t<p class=\"srv-lead e-184a6be0-8d8f e-paragraph-base e-default-p\" data-interaction-id=\"497254a9\" data-e-type=\"widget\" data-id=\"497254a9\">La primera conversaci\u00f3n es gratuita: 15 minutos, sin compromiso.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/ontrendcomms.com\/en\/diagnosis\/\" target=\"_self\" class=\"clase_boton_destacado e-button-base e-default-a\" data-interaction-id=\"4946f8c5\" data-e-type=\"widget\" data-id=\"4946f8c5\">\n\tschedule free diagnosis\n<\/a>\n\t\t\t\t\t<p class=\"srv-link e-26f963fc-a6fe e-paragraph-base e-default-p\" data-interaction-id=\"5cce9ba0\" data-e-type=\"widget\" data-id=\"5cce9ba0\">Otros servicios: <a href=\"https:\/\/ontrendcomms.com\/en\/branding\/\">Branding<\/a> \u00b7 <a href=\"https:\/\/ontrendcomms.com\/en\/contenido-y-social-media\/\">Content and Social Media<\/a> \u00b7 <a href=\"https:\/\/ontrendcomms.com\/en\/web-y-conversion\/\">Web and Conversion<\/a> \u00b7 <a href=\"https:\/\/ontrendcomms.com\/en\/paid-media\/\">Paid Media<\/a><\/p>\n\t\t\n<\/div>\n\n<\/section>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>servicio 02 \u00b7 estrategia de comunicaci\u00f3n Estrategia de comunicaci\u00f3n para marcas que quieren crecer en Europa y Latinoam\u00e9rica Una estrategia de comunicaci\u00f3n define qu\u00e9 tiene que decir tu marca, a qui\u00e9n, c\u00f3mo y en qu\u00e9 canales para lograr objetivos de negocio concretos. En OnTrend la construimos desde M\u00e1laga y Buenos Aires: convertimos el an\u00e1lisis en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-522","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/pages\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":4,"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/pages\/522\/revisions"}],"predecessor-version":[{"id":534,"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/pages\/522\/revisions\/534"}],"wp:attachment":[{"href":"https:\/\/ontrendcomms.com\/en\/wp-json\/wp\/v2\/media?parent=522"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}